Originally published by our partners at Lytics.
A few years ago, David Raab’s definition of a customer data platform (CDP) for the Customer Data Platform Institute was a reasonable enough starting point to understand its purpose.
By James McDermott on 3/17/21 10:07 AM
Originally published by our partners at Lytics.
A few years ago, David Raab’s definition of a customer data platform (CDP) for the Customer Data Platform Institute was a reasonable enough starting point to understand its purpose.